- Based on the topics discussed in class as they relate to social media content and planning, please create two (2) Facebook posts for your revised Audience “A”:
- Create a post promoting the campaign and its impact.
Goals and Planning Criteria For This Facebook Post #1:
The Purpose (Reasoning & Justifications): To promote the Hoops for Home basketball tournament and build awareness about the event.
Target Audience: Middle Schoolers & Their Families
The Key Message: Join the tournament, help in building a happier and healthier community.
The Goals:
- Build awareness about the Hoops for Homes basketball tournament.
- Build Hoops for Homes social media engagement.
- Promote the campaign as more than just a basketball tournament.
The Brand Voice & Tone:
- The brand voice for this Hoops for Homes Facebook post promoting the tournament is motivating and inspiring. This post was designed to evoke emotions in the person interacting with it by highlighting the meaningful message that the Hoops for Homes Tournament will convey. This post addresses audience A by employing both a motivational and an inspiring tone of voice.
The Theme:
- The theme of this Facebook post centers around creating awareness about the Hoops for Home basketball tournament. This post uses bold colors such as orange and black, and the Impact font to make it stand out. We decided to use these colors and these fonts to build confidence, empowerment and unity within the hearts of middle schoolers and their parents. Additionally, the theme of this post is to highlight the impact of the Hoops for Homes Basketball Tournament, which is to give back to families and support those in need.
Why This Post Matters (Reasons & Justifications): This post matters because:
- Can Raise Awareness: One reason why this post matters are that it can help to raise awareness. A goal that this post aims to accomplish is to create a greater level of awareness of the Hoops for Homes basketball tournament. Instead of the post just highlighting the basketball tournament as just a regular event, it is instead highlighting the impact that the Hoops for Homes Tournament will have on Michigan’s community and its young youths.
- Uses Attention-Grabbing Visuals: Another reason why this post matters is that it uses attention-grabbing visuals. Visual content is 40 times more likely to be shared across social media platforms.[i] Understanding this, instead of just a singular image, this post uses both a bold font and bright image that can evoke inspiration within you athletes.
- Evokes Emotions: One other reason why this post matters is that it evokes emotions, such as hope, pride, and joy. This post promotes empowerment and generates hope, which could be very impactful to the middle schoolers and their parents because it can help to build confidence within he heart’s of the middle schoolers and pride within the hearts of the parents.
- Create an engaging post that drives awareness and action (e.g., participation, sharing, excitement for the event).
Goals and Planning Criteria For This Facebook Post #2:
The Purpose (Reasoning & Justifications): To drive awareness and action from people about the Hoops for Homes Basketball Tournament hosted by Derrick Coleman
Target Audience: Middle Schoolers & Their Families
The Key Message: Community participation is important. Supporting youths and empowering them can help to create a better community.
The Goals:
- Build awareness about the Hoops for Homes basketball tournament.
- Encourage sharing & participation.
The Brand Voice & Tone:
- The brand voice for this Hoops for this Hoops for Homes Facebook post that aims towards driving awareness and action about the event is inspiring and is designed to celebrate supporting young athletes towards pursing their dreams and creating a better future for themselves. This post is designed to resonate not only within the heart of the middle schoolers but also their parents. By highlighting the importance of pursuing a future for themselves and the importance of providing support for them, this post is meant to create a sense of community and community building.
The Theme:
- The theme of this Facebook post centers around driving awareness toward the Hoops for Homes basketball tournament. Combining both an empowering image and a call to action, this post aims towards not only driving awareness about the tournament but also the opportunities that it offers, such as young students getting the opportunity to demonstrate their talents in a fun and supportive environment.
Why This Post Matters (Reasons & Justifications): This post matters because:
- To Raise Awareness and Encourage Action: One reason why this post matters are that it can help to raise awareness and encourage action. Including a call to action in this post will help to not empower people but encourage them to take that step towards registering for the tournament.
- To Inspire Participation: This post will help to inspire participation. As this post is targeting middle school athletes and their parents, this post was designed to encourage the middle schoolers to apply for the tournament and the parents to support their children in pursuing a better future for themselves, by highlighting the tournaments benefits and the personal growth that it can bring.
For each post, please outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget to include the destination for each post and your reasoning and goals for each. (10 X 2 = 20 marks)
[i] Breitman, K. (2025, February 10). 10 Social media event promotion Strategies to try — with examples. https://riverside.fm/blog/social-media-event-promotion
