2. Provide the content for each page. Ensure that each page includes the various content elements and structure as discussed in class. For each page, provide in-depth reasoning for your approach, goals, the content and the desired results. Make sure you address the concepts we discussed in class. (20 marks)
Reasoning
– F-pattern – as talked about in class the f pattern is extremely important to use when writing content as it matches how people scan text when reading online. Meaning I made sure I put the most important info on the left, used bullets, lists and also headings to make the text scannable and in the f pattern. This is important because “The[xvii] F-Pattern design helps you establish a visual hierarchy and an intentional flow for getting visitors to focus on specific elements. If you can get them to follow the path you want, they’ll be less likely to bounce and instead be more engaged and take action on your page.”
– Plain Language- as talked about in class we are supposed to use plain language when writing- because people online don’t like reading meaning we need to get the most important information across – by saying the least amount possible. This is very important because as talked about in class “Using plain language actually makes critical information accessible and readable for everyone. By writing plainly and simply, you: increase the chances that people will find, read and understand your information from any device. make your information more accessible to people with disabilities.” [xviii]
– Visuals- as learned in class, people love visuals and visuals have a lot of impact on the content as a while. This is the case because visuals are able to essentially tell the story faster and also draw people in. This is proven by how almost all the best performing platforms are visual based- such as Instagram, TikTok Pinterest etc this is because as learned in class “visuals on average get 94% more views than text-based information, visuals increase retention by 42% as Images convey what words can’t and our human minds are wired to respond to the image, he human brain processes visual information 60,000x faster than visual text, Content with visuals/ videos attracts 3x more inbound links” [xix]
– Internal linking- as learned in class internal linking is not only effective for SEO but also because it helps guide users through your site far more effectively the next step- rather than just stay at a brick wall. Additionally, “Internal links encourage visitors to explore related pages. This keeps them on your site longer, increases the likelihood of conversions, and helps them find the exact information they need.” [xx]
– Used colors that evoke emotions and are also on theme for the brand-. For hoops for homes the colors I choose to use are red and orange not only because they are perfect for the basketball theme but also for the emotions they help evoke. In fact “The use of red signals urgency and evokes strong emotions. Want to make something impossible to ignore? The color psychology of orange is optimistic and uplifting and fun” [xxi] Plus “Orange is a attention-getting color. People cannot help but look when they see an orange logo. It can ignite feelings of joy, optimism, and enthusiasm, encouraging potential customers to engage with your brand.” [xxii]
– Used storytelling- as talked about in class storytelling is extremely important to use- meaning that I effectively utilized this writing strategy to effectively get the message across in a impactful way and also to help the user actually understand the content better. This is important because “Stories and emotions build trust: Giving your audience a glimpse into your worldview, values, brand personality, and origin story can help you build trust and credibility with them – the key ingredient for driving conversions and improving customer loyalty” [xxiii]
– As talked about in class we should always give our users a next step and tell them to do something next- ad it leaves them from having to search on there own what to do next (which they won’t do because they are lazy- and also can keep them on our site longer plus actually get them to convert.
– Action-driven content- when I was writing for them to do something, I made sure I used action-driven words- especially on the landing page to help drive them to action. Additionally, “Using action verbs in your content encourages users to take specific steps, enhancing engagement.”[xxiv]
OVERVIEW OF INTENT FOR EACH PAGE
Home page
Overall I talked about Hoops for Homes, Led with Derrick Coleman’s story and Whirlpool’s support to create an emotional connection used powerful stats and real family struggles to highlight why this matters.
I did all this to reel people in, grab attention fast and show the reader what Hoops for Homes is and why it exists- all above the fold. I did this for immediate connection and action as we want visitors to stay, feel something and click to register, donate, or explore more pages on the site.
Structure
– F pattern
– Plain language
– Internal linking
– Visuals
– Colors
– Storytelling
– Strong CTAS
Content I included
– Real-world problems (laundry, dignity, access)
– Impact stats
– Why Derrick started this
– What families actually get
– CTA to register or get involved
THE STORY BEHIND THE GAME/ ABOUT US
On the About Us page I went in-depth talking about what the Hoops for Homes mission is, I talked about our sponsors and also Derrick Coleman’s personal story to build credibility and trust For the content on this page I Focused on why he started this and the community he came from + talked about Hoops For Homes
The goal of this was to touch people emotionally, make people understand who we are, to paint the story that we are not doing this for our benefit but for the benefit of the community- to overall help them understand what hoops for homes I and also to build trust and make people believe this isn’t a corporate PR movement.
Content
– Derrick’s Detroit upbringing
– Struggles families face
– The bigger vision for Hoops for Homes
– Quotes and emotional storytelling
– CTAs to get involved.
Structure
– F pattern
– Plain language
– Internal linking
– Visuals
– Colors
– Storytelling
– Strong CTAS
GET INVOLVED PAGE /LANDING PAGE
Considering this is a landing page and the page where I really want people to get involved with hoops for homes in some way- I made sure that the content on this page is focused, that it is written in action-driven language, that I spoke with urgency and gain and that everything I wrote was inspirational and lead to conversion. I used direct, empowering language with bullet points and clear options for involvement- to get high engagement & conversation by getting people to fill out the “get involved for – to donate, volunteer, become a sponsor or sign up a team. This page was all about driving people to conversion.
Structure
– F pattern
– Plain language
– Internal linking
– Visuals
– Content that drove my audience to action
– Wrote focused content on a single desired outcome and topic with supporting topics
– Colors
– Strong CTA
– Focused on a single action
Content
– Focused on a single CTA- and placed the CTA all over the page to get people to “get involved”
– Explained the five ways they can support/ get involved and also why its vital
– Repetition of why Hoops for Homes Matters & why we are important
– Used emotional language “you’re reminding a kid they matter”
– Talked with action-driven language and used action verbs
FAQ PAGE
I created a FAQ page to address questions that people are asking, to speak on specific things that may not have been clearly outlined in other content and also because they are great for SEO, help build trust and credibility, save time in the industry from having to answer to numerous of the same questions, to help with awareness and to answer key questions my audience may have fast- such as why the washing machine is the grand prize. In addition to this, I made sure that I added clear CTAs to essentially encourage them to get involved with the event and also explore other pages on the site. I also made sure that I wrote in plain language for easy skimming, answered real questions with a clear structure that I knew people would genuinely ask and want to know and included emotional reminders in answers- such as how laundry machines at home are luxury for some people. I did all these so readers leave this page with answers and motivation to register or get involved.
Overall, the goal of the FAQ page was to -reduce barriers to participation, build confidence and remove confusion that could stop someone from getting involved or donating.
Structure
– F pattern
– Plain language
– Internal linking
– Visuals
– Colors
– Storytelling
– Strong CTAS
Content
– All in plain language
– Answered key questions like – eligibility rules and Why washers and dryers and what happens to families who don’t win
– Emotional framing behind every answer to inspire action and tell a story
GAME DAY
For the game day page the approach was to overall talk about and give people on the site key information about the game day- such as the who, what, when, where and why- which I did so effectively. I made sure that I used a visual-first layout (with icons and lists) to make the event exciting and easy to understand. I also wanted to overall promote the event and show that this game day is a great opportunity not only for the players but also for the supporting members! I overall, wanted people to leave this page knowing what to expect on the day of the event and also tell them what’s happening that day + get them to get involved in some way. The goal is to Increase attendance. Build buzz and excitement while making sure families and teams know what to expect.
Content
– What’s happening on and off court
– Time, date, location (who, what when, where, why)
– What to expect
– Easy-to-follow registration steps
Structure
– F pattern
– Plain language
– Internal linking
– Visuals
– Colors
– Storytelling
– Strong CTA
OUR BLOG/ ON THE SIDELINES BLOG
This blog is what I integrated to overall be a place where we can enhance our SEO, update audiences with blog posts on exiting things happening/ news in regards to our organization and also to tell impactful stories! This blog is focused on storytelling, giving real testimonials, insider looks and family experiences. I effectively did this by using impactful images, and emotion-heavy stories and by keeping the content appealing and also community-rooted.
I overall used this to show that what we do works, used stories to deepen belief and boost credibility and gave audiences a reason to believe and also give donors/ volunteers the push they need to get involved and also to give them a reason to stay on the site and keep exploring.
This was done all in the effort to build long-term trust, get people to share stories, return to the site and understand why this cause is ongoing—not one-time.
Content
– Quotes from families and impactful stories
– Behind-the-scenes of youth struggles
– Stories that back up the stats stated on the site
– Talking about our sponsors
Structure
– F pattern
– Plain language
– Internal linking
– Visuals
– Colors
– Storytelling
– Strong CTA
OUR SPONSORS PAGE
The our sponsor’s page was a page that was to highlight the current event sponsors and was centred on storytelling and community impact- not just logos to promote our sponsors. I used specific examples that focused on how sponsors like Whirlpool are helping families directly and making a true impact not just with Hoops for Homes but also with there other initiatives. Additionally, on this page, I talked about Derick Colman and his NBA career and how this mission is extremely impactful for him and also is his way of inspiring and uplifting his community + kids and families that are within it. This page was to highlight that Hoops for Homes is not just a PR event or a charity for coverage- it’s an impactful movement that is creating real change off the court!
By doing this I was hoping to not only highlight and build up our sponsors + give them the credit they deserve- but also to help build credibility by highlighting trusted partners, showing potential sponsors what’s possible when brands invest in the community & overall Turn page viewers into future partners or donors. Additionally, the goal was that we wanted readers (especially potential sponsors or donors) to see the tangible impact and feel compelled to join us.
Content:
- Whirlpool’s $130M+ investment in local families
- Specific examples of how Whirlpool’s support helps (like replacing laundromat trips with at-home laundry)
- Framed the sponsorship not as charity, but as empowerment — giving dignity, saving time, and reducing family stress
- Connected Derrick’s story to Whirlpool’s mission — showing aligned values and shared purpose
PAGE CONTENT (looks different in word then it does on the actual Mockups)
HOME PAGE
HOOPS FOR HOMES – MICHIGAN
Scoring Hope & Support for Michigan
Kids – One Basket at a Time
$47,000 raised by 43+ People Involved
This time Basketball is bringing More Than a Championship title
Welcome to Hoops for Homes- a community initiative led by former NBA All-Star Derrick Coleman- in proud partnership with Whirlpool. But Hoops For Homes isn’t just another basketball tournament- were a community movement inspired to make a lasting impact- by supporting the needs of Michigan Youth & families in ways that often go overlooked
WHAT MAKES HOOPS FOR HOME DIFFERENT
· Led by Derrick Coleman – former NBA All-Star giving back to the communities that raised him!
· Backed by Whirlpool – supporting youth families & homes across Michigan with real & practical help – that’s often overlooked!
· Families win, not just teams – championship players’ families receive new Washers and dryers – Donated by Whirlpool
· More than a game – it’s about hope, support, and showing kids their success matters beyond the court!
WHY THIS MATTER
HOOPS FOR HOMES
Led by former NBA All-Star Derrick Coleman- the Hoops For Homes organization gives Middle School athletes across Michigan have something bigger than a championship title.
Hoops For Homes organizes tournaments for middle school basketball leagues & the championship team’s families receive the title & Whirlpool Washers and Dryers- offers them support in an often-overlooked area Right now too many Youths & families across Michigan is struggling to meet basic needs & make ends meet. Simple appliances like a Washer & Dryer – stuff a lot of us take for granted, are luxuries many Michigan Families Lack at Home.
That’s why we’re doing this- at Hoops For Homes, we want to give families something
real to take home. Michigan kids are doing everything right by showing up to practice, working hard in school, helping out at home & being kids. But behind the senses- most of them are still
going without the basics & that’s why these matters.
HOOPS FOR HOME IS More Than a Game
The Load Michigan Families Have Been Carrying Isn’t Just Laundry
Winning a washer and dryer- might not seem like a big deal for many- but for many Michigan
Families, this is life-changing. a Situation Changer, Community Builder& A shot at sparking something far greater for youth
Hoops for Homes is about helping kids where it matters most
For too many kids- the real challenge isn’t just the court- it ’s at home & when home doesn’t feel stable- it ’s hard for kids to focus, Learn, grow, play & to just be kids
REGISTER A TEAM GET, INVOLVED Or DONATE TO THE CAUSE
at Hoops for Homes, we’ re turning championships into something life-changing because when a team wins, their families should win too!
Laundry machines also mean
No more having to wear dirty clothes
Fewer trips to the Laundromat
Dignity for families doing their best
No more showing up to school in the same shirt three days in a row – not because they want to, but because they don’t have the luxury of a washer or a closet of clothes to choose from
More quality family time together at home
Showing up with confidence & not embarrassment
One less thing for parents to feel guilty about
Security in a home that finally runs a little smoother
It means having something of your own, security, peace of mind & a home that feels secure
A new washer & dryer might not seem like a big deal to everyone- But to some families, it changes everything
Hoops For Homes is all about- Meeting real needs with real action- for a brighter future- because every kid deserves a shot – not just on the court- but in
HOOPS FOR HOMES IS Scoring Big for THE Families of Michigan & Their Future
Michigan is home to over 10.1 Million Residents & 2.5 Million children under the age of 18
The Story Behind The Game / About us
HOOPS FOR HOMES IS MORE THEN A basketball GAME – Its a uplifting & inspiring movement for Michigan families
HOOPS FOR HOMES
Led by former NBA All-Star Derrick Coleman- the Hoops For Homes organization gives Middle School athletes across Michigan something bigger than a championship title.
Hoops For Homes organizes tournaments for middle school basketball leagues & the championship team’s families receive the title & Whirlpool Washers and Dryers- offering them support in a often overlooked area
The Load Michigan Families Have Been Carrying Isn’t Just Laundry
Winning a washer and dryer- might not seem like a big deal for many- but for many Michigan families, this is life-changing.
Imagine having to choose between clean clothes & groceries- and spending hours each week at a laundromat, juggling work, family + other responsibilities –
A common reality for many Michigan families. This is why this is life changing. for many families a washer and a dryer mean:
For Many Families a Washer & Dryer MEANS More Than You Think
They Mean
Dignity in homes that are often overlooked & under-resourced
Fewer missed school days & the confidence to show up without shame
Not sitting in a hot laundromat for 3 hours- to do what others do at home in 30 minutes
No more feelings of guilt when your kid gets teased for smelling “off” at school
No more choosing between doing laundry or picking up an extra shift
Not having to drag laundry bags onto a bus in the middle of winter
Less stress on parents trying to make ends meet & more quality family time at home
Stability, luxury & the sense of normal that every kid deserves
DERRICK COLEMAN ONCE NEEDED THE HELP & NOW HE’S MAKING SURE IT’S THERE for kids like him
Derrick Coleman isn’t just putting his name on this event- he’s giving back in the way he knows matters most. Born & raised in Detroit- Derrick grew up with the same reality- as many Michigan families.
He knows what it’s like to dream big with very little & how far the right kind of support can take you. He had a community that showed up for him & saw his potential & now he’s committed to being that difference for others
From his work supporting youth mentorship & education in Detroit- to building up small businesses and nonprofit efforts & now Hoops For Homes- Derrick Colman has consistently gave back to his home state & the city that raised him!
Derick Coleman is Lifting the Community That Raised Him & Investing in the Kids Who Stand Where He once Stood
Derrick Coleman’s upbringing is the inspiration for the Hoops for Home Outreach Movement- because he believes investing in kids- strengthens families & when we support families, we uplift entire communities!
When kids step onto the court- they gain more than skills. They find purpose, structure and reason to keep showing up which teaches them how to lead, how to lose, how to work with others & gives them a sense of belonging, being seen & valued.
And the the result shows up in the classroom, in their relationships & in how they see themselves long after the final whistle blows!
DERRICKS SPEAKING FROM THE COMMUNITY NOT FOR IT
Since Derrick didn’t achieve what he did alone- he believes no one should have to. With the Hoops for Homes organization- Derick is creating the opportunity he once needed & prayed for! Derick not speaking about the community, he’s speaking from it.
WHIRLPOOL’S HELPING MICHIGAN FAMILIES OFF THE COURT, NOT JUST TEAMS ON IT
As a Michigan-based company, this partnership hits close to home for Whirlpool- and their commitment to the community.
Over the years Whirlpool has invested over $130 Million into programs that support local housing, education, family care & providing Michigan family with employment.
Together through the Hoops for Homes initiative- Derick Colman & Whirlpool
are addressing more than just athletic potential- they are meeting basic needs that too-often go overlooked.
Whirlpool is showing up to make sure that for every kid who wins- their family wins too! The Hoops for Homes winning team won’t just leave with a trophy thanks to Whirlpool, their families will leave with washers and dryers too!
This Is What Impact Looks Like
Because the Numbers Don’t Lie
89% of teachers observed better classroom participation among students who have access to a washer & dryer
95% of reported students showed increased motivation and engagement with students who have access to a washer & dryer
How it impacts home / families
How this impact children (esteem)
How this impacts communities
THE IMPACT ON FAMILIES & HOMES
The Impact on CHILDREN
THE IMPACT ON COMMUNITIES
· 85% of low-income students missed 3-5 school days monthly due to lack of clean clothes[xxv]
· in 5 students struggle with access to clean clothes, affecting their self-esteem and school attendance[xxvi]
· 63% of low-income families focus on washing only their children’s clothes to make sure their kids can maintain basic hygiene[xxvii]
· 2.5 HRS/ WEEK is the average amount of time households save- on doing laundry after getting a washing machine, freeing up time for family time [xxviii]
· IN 5 Students say they’ve missed school because they didn’t have clean clothes [xxix]
· 15% Lower Dropout Rates from high school were reported among American Students involved in sports[xxx]
· 40% Higher test scores are reported among Students who participate in sports compared to students who don’t participate in sports https://pce.sandiego.edu/child-development-through-sports/
· 74% of families skip laundry altogether when they can’t machine access to soap & detergent [xxxi]
· $100-150 / Month is what a family of four typically spends at laundromats vs using an in-home laundry machine averages just $10–$20/month in water and electricity- making access to washers and dryers a major financial relief for families[xxxii]
· 34% increase in community engagement – like volunteering, fundraising, when youth sports are active and well-supported [xxxiii]
· 55% of parents believe that sports benefit their children academically and improve future career prospects, while 80% feel sports teach discipline and dedication[xxxiv]
ON THE SIDELINES BLOG
Real Families, Real Struggles & Real Change For Michigan Families
Behind every stat is a real family trying to make it through the week. Thanks to our proud sponsor Whirlpool & Founder NBA-All-Star Derick Coleman- Hoops for Homes is helping real Michigan families with real struggles who are already doing to much with not enough!
Find out how Hoops for homes is supporting youth and families in the Michigan community – with support that goes beyond the court and into there home.
Why Derrick Coleman Started Hoops for Homes
Raised in Detroit, Derrick Coleman knows what its like to go without the things most people don’t think twice about like- clean clothes, hot meals & stability.
Derick Colman started Hoops for Homes to remind kids they can change their story, bring them a powerful community through sports & to bless families with the luxury of a washer and dryer in partnership with Whirlpool.
Basketball Gives Kids What Life Sometimes Doesn’t
For many kids like Detroit Raised Derick Coleman- Basketball gives kids more than a game! For many, it gives them a place to belong, It teaches them how to lead, the opportunity to learn life skills, how to work together, how to believe in themselves & to be part of something bigger!
For many Michigan kids It’s where they find mentorship, community, confidence.
How a washer and dryer has changed lives of the families in Michigan
“Before we had a laundry machine at home I was spending hours at the laundromat every week & it was so hard & stressful to keep up with and with my busy work schedule it often didn’t happen.
But now I can do laundry at home while I make dinner & help my boys with homework & It is amazing to see my kids not having to worry or feel embarrassed about the smell or wearing the same clothes twice a week.
Something so small but big changed our life so much and I’m so happy Derick Coleman & whirlpool thought we were worth it!” – Janice Taylor, Single mom of 2
A Inside Look at What Michigan Youth Are Facing
Many kids across Michigan are growing up in tough situations – in high poverty, getting in with the wrong crowds & not having enough support. While some are missing school because they don’t have clean clothes- others are watching their parents work 2-3 jobs just to keep the lights on.
hat’s what Hoops for Homes matters because It shows kids they’re not stuck in their circumstances. It gives them a reason to believe in themselves, that they’re seen, supported & when they hear Derrick’s story they realize they’re not stuck & there future is worth something.
How Whirlpool Is Transforming Lives Behind the Scenes in Michigan
Whirlpool’s partnership with Hoops for Homes delivers more than just appliances to Michigan families- it allows them to reclaim dignity restore, hygiene, gain quality family time, peace of mind and balance.
For parents working multiple jobs a washer & dryer means means no more late-night laundromat trips after exhausting shifts. And for children, it means never again facing classroom whispers about unwashed clothes. Whirlpools genuine investment in Michigan families address the real needs if families- that most overlook.
For Michigan Families- Its More Then A Game of Hoops
This tournament is about more than basketball- it’s about showing up for families, creating opportunities for youth, and bringing communities together through something they already love!
Are you interested in being part of something that helps Michigan youth & there families- in ways that often go overlooked?
Hoops for Homes is powered by people like you – volunteers, donors & community partners who want to make a real difference- get involved today!
Are you a Michigan middle school or youth organization ready to compete for more than just a trophy? Register your team for Hoops for Homes By June, 1, 2025
Join Derick Coleman & whirlpool with the hoops for homes Organization- on the court or behind the scenes
Behind every player is a family doing their best. We see you- and we’re here for you!🧺🏀
#SupportBeyondTheScoreboard #PlayForPurpose
We’re not just building teams—we’re building up families across Michigan. ⛹🏾♀️🇺🇸
#CommunitiesThatCare #MoreThanAGame
When Michigan kids hit the court, their families win at home. 🏀🏡
#HoopsForHomes #MoreThanAGame
Frequently Asked Questions
Is there a minimum/maximum amount I can donate?
Why washers and dryers as prizes?
When will the event take place?
What is Hoops for Homes?
FAQ PAGE
HOOPS FOR HOMES -FAQ
All things HOOPS FOR HOMES
For Kids. For Families. For Change. For Michigan.
Hoops for Homes is where basketball changes the of Michigan Families, Youth – with need support that often goes overlooked & kids a reason to believe in something bigger!
Youth-Centered – Family & Community-Focused
This tournament’s not just for the players- it’s for their families, siblings & the Michigan community.
Whirlpool a Michigan Business is sponsoring Hoops for Homes to help uplift the community & give the winning team’s families brand-new Washers and Dryers because for Many Families a Washer & Dryer MEANS More Than You Think. It means freedom, peace of mind & luxury.
For Michigan Families- Its More Than A Game of Hoops
Its about showing up for families, creating opportunities for youth, and bringing communities together through something they already love
EVERYTHING YOU MAY BE WONDERING About Hoops for homes
What is Hoops for Homes?
Hoops for Homes is a basketball tournament In Detroit for middle school teams across Michigan that aims to help local kids & their families. And At Hoops for Homes- the winning teams dont only receive a title- they receive Whirlpool Washers & Dryers as prizes- a luxury appliance for many Michigan families. Hoops For Homes Goal is to help families in a way that lasts.
Who is eligible to play?
Middle school students from Michigan Public Schools, PAL leagues, charter schools & catholic schools in Michigan can participate! Coaches & schools register their teams by contacting our team by email starting April, 5th, 2025.
Why washers & dryers as prizes?
Not every family has access to things like Washers & Dryers- even though they’re part of some of our everyday lives.
For many Michigan Families this is not the case and- that’s why Whirlpool Is Sponsoring Hoops for Homes & generously donating Washers & dryers to the Champion Teams Families! So players can take home more than just a championship title- they can take something that benefits there entire family.
What about FAMILIES OF Teams that don’t win the game?
The Hoops For Homes team & our sponsors will offer additional resources, support & information for families at the event- as the goal is make a lasting impact beyond the game!
Hoops for Homes objective is to support Michigan families empower youth- meaning everyone participating & attending will benefit in some way! Support is not just limited to the winning team.
Can I get involved with Hoops for Homes?
YES!! We’re grateful for any kind of support- whether that’s time, sponsorships, donations, supplies, brand partnerships or just helping us spread the word. It all plays a part in making this movement possible.
For small businesses, it’s a chance to be part of something meaningful & show families that you’re in their corner.
What do the kids get out of this besides the prize?
They gain confidence, a sense of belonging, the chance to feel seen & supported.
Being part of something bigger than themselves leaves a lasting impact and meeting Derrick Coleman- a former NBA All-Star who came from the same circumstances they stand in- shows them just how far they can go!
What Will Be at Hoops for Homes?
Hoops For Homes isn’t just a event or a basketball tournament- it’s a uplifting youth, family & community initiative.
Apart from the Basketball game there will be food trucks & concessions, music, giveaways, local vendor & booths offering resources for families. Hoops For Homes is a movement focused on support &connection- not just competition.
Led by One of Michigan’s Own
Hoops for Homes is founded & created by former NBA All-Star Derrick Coleman- who lived the reality many Michigan families face. Detroit Raised- Derick is speaking from the community & not for it!
By using his story as the inspiration & his platform to give back & support the city that shaped him, making sure youth & their families feel seen, supported, and celebrated- in the way he once wish he was.
“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.” – Derick Colman
CONNECT WITH US
Behind every player is a family doing their best. We see you- and we’re here for you!🧺🏀
#SupportBeyondTheScoreboard #PlayForPurpose
We’re not just building teams—we’re building up families across Michigan. ⛹🏾♀️🇺🇸
#CommunitiesThatCare #MoreThanAGame
When Michigan kids hit the court, their families win at home.🏀🏡
#HoopsForHomes #MoreThanAGame
HOOPS FOR HOMES
FROM MICHIGAN. FOR MICHIGAN.
GAME DAY DETAILS
2025 GAME DAY
Thursday, August 29, 2024
Opening Tip-Off- 10:00 AM
Gates Open- 9:00 AM
LOCATION
Little Caesars Arena
2645 Woodward Ave Detroit, MI 48201
Registration Deadline
Tuesday, July 1, 2025
Who Can Play?
Teams must be officially registered to compete*
Middle school teams from across Michigan
Boys & Girls divisions
PAL, Charter, Catholic & Public-School teams
What’s Happening On & Off the Court
Hoops For Homes – Youth h Basketball Tournament
Youth Basketball teams from across will Michigan face off & winning teams will
take home Whirlpool washers and dryers for t heir families!
Educational Support
Pick up free backpacks & school essentials + learn about the Hoops for Homes
Scholarship Fund, open to players once they are in grade 2 who compete in the
tournament. Also connect with Michigan Student Aid- a program that helps Michigan
Food trucks & vendors Food trucks & vendors families plan and pay for post-secondary education There will be concessions & food vendors on site!
Resource boot hs from community partners
NBA Photo Booth, games, Meet & greets + speeches with NBA legend Derrick Coleman
NBA All Star Appearances
Hoops For Homes will be led by NBA All-Star Derrick Coleman & there will be appearances by fellow NBA All Stars
Youth Support
Connect with mentors & local church community groups- offering guidance, resources & real encouragement for young people.
Giveaways & Goodie bags
Resource boot has from community partners
Connect with trusted businesses & organizations offering support
for families and you h- in Michigan
Live DJ & Music
Live music from Detroit’s Favorite- D J Mo Beat z
Complementary y NBA x Whirlpool Hoops for Homes merchandise & surprise giveaways
during the event
WHATS AT STAKE?
When a team wins, they earn something real – Whirlpool washer & dryer delivered to each player’s home.
Thanks to hoops for homes sponsor
Register A TEAM
After completing the registration form Hoops for Homes team member will follow up with next steps including- waivers, player registration, eligibility forms & important event details. All communication will be sent to the email address provided in the form
Only official teams from schools & organizations in Michigan are eligible to register
Teams must be fully registered to attend & compete
Each team member will be required to complete
Waiver & Eligibility Confirmation
Photo & Media Release Waver
Final Confirmation and Approval
Your chance to be part of something bigger on and off the court STARTS NOW!
SUPPORT THE MOVEMENT
When you get involved, you’re helping Michigan youth shine on the court and helping families thrive at home.
With every donation, every hour volunteered, every post shared- you bring real change to Michigan Families.
OUR SPONSORS
FROM MICHIGAN. FOR MICHIGAN.
DERICK COLEMAN
Long before Derick was an NBA All-Star on the Detroit Pistons, Philadelphia 76ers, Charlotte Hornets, New Jersey Nets or the #1 overall draft pick- he was just a kid growing up in Michigan!
Just like many Michigan Teens- Derick growing up money was tight and resources were limited & he was raised by his mom-a single mother who was doing her best- and Derricks’ upbringing was shaped by hard work, resilience & the support of his local community. For Derick Basketball- became more than just a game for him, It was his outlet, his motivator, and his way forward!
Derrick created Hoops For Homes to give Michigan youth & their families the kind of support he once needed & to remind kids that where you start doesn’t define where you’ll finish!
Now as a retired NBA All Star- Derricks using his story & his platform to give back to his community, help Michigan families with what they truly need at home & give kids what they’ve always deserved on the court!
Like Every Shot Counts – So Does Every Act of Support
Hoops for Hom
[i] Landing page vs homepage vs website: What’s the difference? (2025, March 3). Unbounce. https://unbounce.com/landing-page-articles/whats-the-difference-between-a-landing-page-and-a-homepage/
[ii] White, E. (2023, December 12). 7 reasons why every small business needs a website! › Design Powers. Design Powers. https://designpowers.com/blog/7-reasons-why-every-small-business-needs-a-website
[iii] MailerLite. (n.d.). Website builder overview – How to create a website in MailerLite [Video]. MailerLite. https://www.mailerlite.com/help/whats-the-difference-between-a-landing-page-and-a-website
[iv] Nonprofit storytelling: six reasons to start telling great stories. (2023, November 7). National Council of Nonprofits. https://www.councilofnonprofits.org/articles/nonprofit-storytelling-six-reasons-start-telling-great-stories
[v] Briscoe Lecture- Internet Marketing- Week 10 – Visuals
[vi] Landing page Best Practices for high Conversion Rates | Mailchimp. (n.d.). Mailchimp. https://mailchimp.com/resources/landing-page-best-practices/
[vii] Ching, D. K. (2024, October 14). The power of effective visual storytelling in web design. Thrive Internet Marketing Agency. https://thriveagency.com/news/the-power-of-effective-visual-storytelling-in-web-design/
[viii] Claeys, T. (2024, November 4). Optimizing website navigation for improved user experience. Design TLC. https://designtlc.com/optimizing-website-navigation-for-improved-user-experience/
[ix] F-Shape pattern and how users read — Smashing magazine. (2024, April 23). Smashing Magazine. https://www.smashingmagazine.com/2024/04/f-shape-pattern-how-users-read/
[x] Briscoe Lecture- Internet Marketing- Week 10 – Visuals
[xi] Fingerman, A. (2024, October 2). Using visual storytelling to Future-Proof marketing strategies. Forbes. https://www.forbes.com/councils/forbestechcouncil/2024/10/02/using-visual-storytelling-to-future-proof-marketing-strategies/
[xii] Highsmith, R. (2024, November 18). Mastering CTAs: Crafting Effective Calls-to-Action. LeadingResponse. https://leadingresponse.com/blog/mastering-ctas-crafting-effective-calls-to-action
[xiii] Vaghasiya, K. (2024, December 19). 25 new call to action (CTA) statistics in 2025. Best Social Proof & FOMO App for Your Website | WiserNotify. https://wisernotify.com/blog/call-to-action-stats/
[xiv] Patel, K., & Patel, K. (2025, March 30). Landing Page Statistics: 67 Data-Backed Stats & Trends. Convrrt Blog – White Label Landing Page Builder. https://blog.convrrt.com/landing-page-statistics/
[xv] Lead Alchemists. (2025, March 17). The Scarcity Effect in Marketing: description, Psychology, examples – quality lead generation from the Lead Alchemists Agency. Quality Lead Generation From the Lead Alchemists Agency. https://www.leadalchemists.com/marketing-psychology/scarcity-effect/
[xvi] Vera, S. (2025, January 27). Above the fold in web design: best practices, examples, and expert insights. Omniconvert Ecommerce Growth Blog. https://www.omniconvert.com/blog/above-the-fold-design/
[xvii] https://instapage.com/blog/f-pattern-layout/#:~:text=The%20F%2DPattern%20design%20helps,take%20action%20on%20your%20page.
[xviii] Secretariat, T. B. O. C. (2025, February 4). Plain language, accessibility, and inclusive communications. Canada.ca. https://www.canada.ca/en/government/system/government-communications/communications-community-office/communications-101-boot-camp-canadian-public-servants/plain-language-accessibility-inclusive-communications.html
[xix] Briscoe Lecture- Internet Marketing- Week 10 – Visuals
[xx] Abouobaia, J., Pol, T., Lahey, C., & Harsel, L. (2025, January 22). Internal links: Ultimate Guide + Strategies. Semrush Blog. https://www.semrush.com/blog/internal-links/
[xxi] Color Psychology for Marketing and Branding | Mailchimp. (n.d.). Mailchimp. https://mailchimp.com/resources/color-psychology/?igaag=158635356147&igaat=&igacm=20775172523&igacr=687230856187&igakw=&igamt=&igant=g&ds_c=DEPT_AOC_Google_Search_CA_EN_NB_Acquire_Broad_DSA-Rsrc_CA&ds_kids=p78558712017&ds_a_lid=dsa-2227026702184&ds_cid=71700000115824353&ds_agid=58700008604599124&gad_source=1&gclid=Cj0KCQjwnui_BhDlARIsAEo9GutR4qcb1tYnBzkAwsPiDC96YuYVG57CTx1uOJ6hgbwTIf8AzrIityoaAgAgEALw_wcB&gclsrc=aw.ds
[xxii] Orange Colour Psychology: Meaning & Implementation. (n.d.). allbranded.co.uk. https://www.allbranded.co.uk/blog/orange-colour-psychology-meaning-and-implementation/
[xxiii] Wong, L. (2024, October 19). How to use storytelling and emotion in your content to drive conversions. ClearVoice. https://www.clearvoice.com/resources/how-storytelling-and-emotions-drive-conversions/
[xxiv] Create engaging and effective social media content. (n.d.). Hootsuite Help Center. https://help.hootsuite.com/hc/en-us/articles/4403597090459-Create-engaging-and-effective-social-media-content
[xxvi] https://www.prnewswire.com/news-releases/care-counts-school-laundry-program-exposes-link-between-clean-clothes-and-attendance-300306404.html
[xxvii] https://www.feedingamerica.org/about-us/press-room/new-study-reveals-many-american-families-struggle-to-afford-basic-personal-care-items-and-household-goods
[xxviii] https://pmc.ncbi.nlm.nih.gov/articles/PMC11870392/
[xxix] https://www.prnewswire.com/news-releases/care-counts-school-laundry-program-exposes-link-between-clean-clothes-and-attendance-300306404.html
[xxx] https://www.npr.org/sections/ed/2015/10/19/445254180/study-links-sports-participation-to-better-outcomes-in-school
[xxxi] https://www.feedingamerica.org/
[xxxii] https://www.energy.gov/energysaver/estimating-appliance-and-home-electronic-energy-use https://www.cleancult.com/blog/laundry-in-america
[xxxiii] https://www.myjournalcourier.com/opinion/article/america-needs-youth-sports-revival-brian-20036267.php
[xxxv] What is a landing page? Landing pages explained | Unbounce. (2025, April 3). Unbounce. https://unbounce.com/landing-page-articles/what-is-a-landing-page/
[xxxvi] Specialist, C. E. G. (2024, October 29). Firework | 17+ Landing Page Statistics to Skyrocket your conversion Rates in 2024. https://firework.com/blog/landing-page-statistics
[xxxvii] Wildwood, L. (2025, January 2). 27 Top landing page statistics for 2025: The definitive list. Blogging Wizard. https://bloggingwizard.com/landing-page-statistics/
[xxxviii] 58 Landing Page Statistics w/ Sources [2025]. (2025, March 12). KlientBoost. https://www.klientboost.com/landing-pages/landing-page-statistics/
[xxxix] Widmer, B., & Widmer, B. (2021, June 23). 20 Landing Page Best Practices to kickstart your Conversion lift. Conversion Sciences. https://conversionsciences.com/landing-page-best-practices/
[xl] Rye, M. (2023, October 25). Leveraging emotional engagement in fundraising for nonprofits. *spotfund. https://www.spotfund.com/blog/ncSA7w-emotional-engagement-in-fundraising
[xli] Chakraborty, P., & Chakraborty, P. (2024, October 13). The Power of Emotional Marketing: Key statistics for 2024 -. WinSavvy – We Strategize and Help Implement and Manage Extremely Fast Growth for Tech Startups and Small Digital Businesses. https://www.winsavvy.com/the-power-of-emotional-marketing-key-statistics/
[xlii] Insivia. (2024, May 19). Unlocking User Engagement: 5 Proven Strategies to Improve Your Content’s Usability. Insivia. https://www.insivia.com/how-do-you-improve-your-contents-usability/?utm_source=chatgpt.com
[xliii] Wildwood, L. (2025, March 22). 17 Critical Infographic Statistics for 2025 (Latest data). Blogging Wizard. https://bloggingwizard.com/infographics-statistics/
